Customer Relationship Management (CRM) Training Course
Course Aims
This Customer Relationship Management (CRM) course is designed for those in a sales or business development role to improve existing customer service skills and develop new techniques to enhance customers' experience.
Course Objectives:
At the end of this course you will be able to:
- Enhance existing customer service skills and develop new techniques to improve your customers’ experience
- Understand your own impact on customers and identify ways to improve it
- Understand the characteristics of ‘The Likeable Organisation’ and apply them
- Utilise a ‘toolkit’ that will enable you to build customer relationships
- Measure the importance of CRM for business success
- Identify how effective CRM will improve business performance
Learning Outcomes
At the end of this course you will:
- Have an action plan to implement on your return to work, enabling you to apply your learning with immediate effect and improve your performance in managing customer relationships
- Assess your own impact on customers and will have identified ways to improve it
- Have a “toolkit” that will facilitate the building of effective customer relationships, where the customer views you as a strategic partner
- Be able to identify how effective CRM will improve business performance
Course Outline
- Customer types and Existing Customer Relationships
- “The Likeable Organisation”
- CRM Toolkit
- Identifying Cross Selling Opportunities
- Achieving CRM
- Individual action plans to improve results
Open Training Courses require 5+ participants.
Customer Relationship Management (CRM) Training Course - Booking
Customer Relationship Management (CRM) Training Course - Enquiry
Customer Relationship Management (CRM) - Consultancy Enquiry
Testimonials (3)
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
It was a very informative session and we came away with lots of useful improvement ideas to implement within our business. Joe was engaging and led discussions and activities well - the activities and topics covered were really interesting and we all learned a lot. It was a course that was also applicable to and useful for everyone, as there were a range of people in the room.
Emily Ferris - Urenco
Course - Customer Relationship Management (CRM)
It gave me a new perspective on CRM the last time I had training on this was 10 years ago and this was a brilliant opportunity to refresh and see some new skills
Marc Wilson - Urenco
Course - Customer Relationship Management (CRM)
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