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Course Outline
Module 1: ChatGPT Essentials & Ethics (mandatory)
Focus: Core understanding, business context, and ethical use
- How ChatGPT works – architecture, model limitations, capabilities
- Ethical principles, privacy and security in business applications
- Real-world business use cases – what works and what doesn’t
- How to craft effective prompts and avoid common pitfalls
- Introduction to the ChatGPT interface, version differences (Free vs Plus)
- Practical exercises using basic business examples
Module 2: ChatGPT for Customer Experience
Focus: Using ChatGPT to improve communication with clients and enhance CX
- Generating personalized responses to complaints and inquiries
- Adapting tone and style based on customer profiles (age, tech level, attitude)
- Examples of usage in social media (Facebook, Instagram, TikTok)
- Creating templates for emails, chats, and surveys
- Supporting chatbot logic and flows (without direct integration)
- Evaluating and automating responses – when ChatGPT is and isn’t appropriate
Module 3: ChatGPT for Project & Task Management
Focus: Enhancing internal communication, task structuring, and follow-up
- Drafting agendas, structuring meetings, and capturing minutes
- Managing tasks, reminders, and tracking progress with AI support
- Summarizing unstructured input into clear action items
- Cross-functional communication and writing clear project messages
- Generating alternative solutions or options for a project goal
- Collecting and interpreting internal team feedback using AI
Module 4: ChatGPT for Product & Strategic Innovation
Focus: Ideation, competitive analysis, and process optimization
- Generating and categorizing product ideas based on needs and trends
- Analyzing competitors using publicly available data
- Simulating user journeys and prototyping with AI support
- Identifying inefficiencies and unnecessary process steps
- Using ChatGPT for decision support and strategic planning
- Creating presentations, campaign ideas, and innovation documents
Requirements
Prerequisites
- An understanding of basic digital communication and collaboration tools
- Experience with managing teams, projects, or business functions
- No programming experience needed
Audience
- Team leaders, department heads, and senior managers
- Business leaders seeking to improve efficiency and decision-making using AI tools
- Professionals responsible for innovation, process improvement, or digital transformation
21 Hours
Testimonials (4)
I very much appreciated the way the trainer presented everything. I understood everything even if Finance is not my area, he made sure that every participant was on the same page, while keeping up with the time left. The exercises were placed at good intervals. Communication with the participants was always there. The material was perfect, not too much, not too little. He elaborated very well on a bit more complicated subjects so that it can be understood by everyone.
Diana
Course - ChatGPT for Finance
The subject matter and the way it was presented.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
I like the way Sonia interact with audience, she made the webinar alive not boring like others webinar. I also got surprised by the ChatGPT and really impress.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
Practical examples in Insurance
