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Course Outline
Module 1: ChatGPT Essentials & Ethics (mandatory)
Focus: Core understanding, business context, and ethical use
- How ChatGPT works – architecture, model limitations, capabilities
- Ethical principles, privacy and security in business applications
- Real-world business use cases – what works and what doesn’t
- How to craft effective prompts and avoid common pitfalls
- Introduction to the ChatGPT interface, version differences (Free vs Plus)
- Practical exercises using basic business examples
Module 2: ChatGPT for Customer Experience
Focus: Using ChatGPT to improve communication with clients and enhance CX
- Generating personalized responses to complaints and inquiries
- Adapting tone and style based on customer profiles (age, tech level, attitude)
- Examples of usage in social media (Facebook, Instagram, TikTok)
- Creating templates for emails, chats, and surveys
- Supporting chatbot logic and flows (without direct integration)
- Evaluating and automating responses – when ChatGPT is and isn’t appropriate
Module 3: ChatGPT for Project & Task Management
Focus: Enhancing internal communication, task structuring, and follow-up
- Drafting agendas, structuring meetings, and capturing minutes
- Managing tasks, reminders, and tracking progress with AI support
- Summarizing unstructured input into clear action items
- Cross-functional communication and writing clear project messages
- Generating alternative solutions or options for a project goal
- Collecting and interpreting internal team feedback using AI
Module 4: ChatGPT for Product & Strategic Innovation
Focus: Ideation, competitive analysis, and process optimization
- Generating and categorizing product ideas based on needs and trends
- Analyzing competitors using publicly available data
- Simulating user journeys and prototyping with AI support
- Identifying inefficiencies and unnecessary process steps
- Using ChatGPT for decision support and strategic planning
- Creating presentations, campaign ideas, and innovation documents
Requirements
Prerequisites
- An understanding of basic digital communication and collaboration tools
- Experience with managing teams, projects, or business functions
- No programming experience needed
Audience
- Team leaders, department heads, and senior managers
- Business leaders seeking to improve efficiency and decision-making using AI tools
- Professionals responsible for innovation, process improvement, or digital transformation
21 Hours
Testimonials (4)
The subject matter and the way it was presented.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
I like the way Sonia interact with audience, she made the webinar alive not boring like others webinar. I also got surprised by the ChatGPT and really impress.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
His way of gaining audience
Venkata Narasimha Murthy - 6Point6
Course - ChatGPT for Automation
Practical examples in Insurance
